• Home
  • Media Outreach
  • Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China
Rabu, 13 Juli 2022 10:09:00

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Our 2022 report takes a magnifying glass to global luxury brand engagement in China, delivering four key consumer and market trends at the intersection of technology, culture, and brand experience.

 

HONG KONG SAR - News Direct - 13 July 2022 - Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China.


 

Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands

Assembly's LUXE IN CHINA: New Horizons for Luxury Brands


In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years.



Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow.

In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market:

  • Emerging Media Formats
  • Our Future in the Metaverse
  • The Evolution of Offline Immersive Experiences
  • New Consumer Engagement Beyond Brand

We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences.

While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers.

 

Share
Berita Terkait
  • 3 hari lalu

    Angkat Tema Restorative Justice, Wakajati Riau jadi Narsum Program Tanya Jaksa

    tindak pidana dilakukan dengan nilai barang bukti atau nilai kerugian yang ditimbulkan akibat dari tindak pidana tidak lebih dari Rp. 2.500.000,- (dua juta lima ratus ribu rupiah)
  • 6 jam lalu

    Asisten Pengawasan Kejati Riau Lakukan Inspeksi Umum ke Kejari Pelalawan

    Sebagai kata penutup Asisten Pengawasan Kejaksaan Tinggi Riau Ayu Agung, S.H., S.Sos., M.H., M.Si mengingatkan seluruh unsur Kejaksaan Negeri Pelalawan agar terus meningkatkan kewa
  • 16 jam lalu

    PUPR Dumai Gesa Seluruh Proyek Pengendalian Banjir Rampung pada Pertengahan Tahun 2023

    Pada kesempatan tersebut, Walikota meminta pada Dinas PUPR agar segera menuntaskan pengerjaan seluruh pintu air pada Maret 2023. Termasuk seluruh proyek pengendalian banjir yang di
  • 16 jam lalu

    Wali Kota Dumai Tinjau Proyek Pengendali Banjir

    Dirinya berharap, dengan selesainya pengerjaan pintu air, bisa memberikan manfaat kepada masyarakat dalam mengurangi banjir air pasang laut yang kerap tumpah ke daratan.
  • Komentar
    Copyright © 2023 . All Rights Reserved.