• Home
• Media Outreach
• To reverse losses, Chinese airlines venture into livestreaming

Rabu, 18 Juni 2025 02:39:00

To reverse losses, Chinese airlines venture into livestreaming

BEIJING, CHINA - Media OutReach Newswire - 18 June 2025 - The livestreaming-commerce model has taken the world by storm in recent years. In China, numerous enterprises are actively venturing into livestreaming e-commerce, including several airlines.
 

In 2024, Hainan Airlines established HNA Preferred Business Co., Ltd., specializing in Internet livestreaming and sales. Notably, as early as 2020, the airline began piloting livestream sales on platforms like Ctrip, primarily offering flight tickets and hotel packages—making it one of China's earliest adopters of livestream commerce in the aviation sector.

Hainan Airlines released a loss forecast for the first half of 2024. Industry analysts suggest its progressive push into livestreaming likely stems from challenges in its core business, where achieving structural profit growth has become increasingly difficult, compelling the company to seek new revenue streams.

Flight attendant Zhuang Xuan of Hainan Airlines began participating in livestreaming e-commerce operations in 2022. Originally from China's Taiwan region, Zhuang has garnered a significant following due to her sweet appearance and distinctive Taiwan accent, driving considerable traffic to the airline's livestream initiatives.

"A sense of belonging means feeling that you have influence or a rightful place within your team—especially when your capabilities are recognized by everyone," Zhuang remarked.

This young professional, under 30, is now pushing her boundaries at Hainan Airlines while seeking her own sense of belonging.

The issuer is solely responsible for the content of this announcement.

Hashtags: #ChinaNewsService

10 jam lalu

Peserta Jambore Remaja Bernegara Hadiri Silaturahmi di Kediaman Yopi Arianto

Silaturahmi diakhiri dengan makan bersama di aula kediaman Yopi Arianto. DPW Partai NasDem Riau dan DPD Partai NasDem kabupaten dan kota menggelar Jambore Remaja Bernegara di Inhu

2 hari lalu

Iwan Kurniawan, EGM Pertamina Patra Niaga Kilang Dumai Dianugerahi Gelar Tokoh Bakti Bestari Pesisir Melaka oleh PIPSM

Executive General Manager PT Pertamina Patra Niaga Refinery Unit Dumai Iwan Kurniawan meraih Anugerah Bakti Bestari Pesisir Selat Melaka 2026

3 hari lalu

300 Paket Pasar Murah Disambut Antusias, PHR Ciptakan Energi Kepedulian Bagi Warga di Sekitar Operasi

Upaya ini merupakan bagian dari dari kontribusi Perusahaan dalam mendukung peningkatan kesejahteraan masyarakat serta Menjaga hubungan baik dengan masyarakat disekitar wilayah oper

3 hari lalu

Gibran Pilih Mundur demi Kepentingan Bangsa, Jabatan Bukan Segalanya

Bagi sebagian masyarakat, keputusan ini mungkin masih menyisakan pertanyaan. Namun, satu hal yang patut menjadi perhatian adalah bagaimana sebuah jabatan publik seharusnya tidak me